Inclusive Branding for a Grassroots Literacy Project
Problem
While my primary focus is on UX and design systems, this project reflects my passion for inclusive, mission-driven design.
Books on the L is a grassroots initiative based in Chicago that encourages free book sharing on public transit, aiming to reach every neighborhood in the city. The organizers needed a logo that would feel welcoming, accessible, and rooted in local culture—something that could visually represent connection, movement, and inclusivity through simple, scalable design.
Results
I created a bold, minimalist logo that incorporates all of Chicago’s CTA train lines—symbolizing diversity, connection, and accessibility through visual storytelling. The design was built for flexibility across digital, sticker, and print formats, allowing the initiative to build awareness organically through community engagement. The result is a visual identity that invites participation and reflects the shared spirit of literacy, equity, and discovery.
My Role
Brand Design, Logo Design, Inclusive Design
Target Audience
Chicago transit riders, community organizers, book donors and volunteers
“This project reminded me how powerful simple design can be when rooted in human connection and local pride. Even without a product roadmap or tech stack, visual identity can carry purpose and invite participation. Designing for accessibility, community resonance, and cultural context made this one of my most joyful and meaningful passion projects.”
— Reflections